1995 - 1997: "Built to last"

While french Hip Hop booms in the 90s, five parisian graff artists decide to create limited series of T-Shirts aimed at an elitist audience, which meet instant success.

With the will to provide pro and credible visuals to the culture they're living, they join forces and capitals to open their company, launching the Wrung Division label.

More than its original designs, the brand is highly appreciated for its creators legitimacy, and is very soon endorsed by La Cliqua, a mythic rap group of the times, creating a buzz or the label.

1998-2000: "Underground Kings"

Wrung Division expands its fame in France, and provides designs which quickly make the trend.

Respected as a sure shot in the underground, Wrung Division recognizes raw talent and associates with artists who will later becomes major actors of the french urban culture, from rappers to athletes, deejays, dancers or singers.

2000-2003: "No sell out"

The french steetwear market explodes and numerous brands appear, not only from France but with the arrival of the US brands.

Facing this new competition, Wrung Division refuses to sell out and rejects many sponsorship offers in order to keep its independence and authentic image, even to the point of losing sales.

Instead of riding the band wagon, the team decides to go the opposite way and stays on the low, working in the shadow on widening the products range, founded on the "authenticity, originality, competition and quality" concept, reflecting the creative, activist and unity elements of Hip hop and Graffiti.

The brand meets success, doubling up its annual turn over.

2004 - 2005: "Work pays off"

In order to control its distribution and offer the whole range to customers, Wrung launches its own flag stores in Paris, and the city of Lille.

The "Wrung Lady" line is launched, aimed at fly girls, in a pure street couture style.

Wrung Division launches WrungShop.fr, its own online boutique.

Wrung Division becomes the first french brand ever to have a TV commercial aired.

International business expands within Europe, with deals for Spain, Switzerland, Belgium, Portugal and Denmark.

While the overall economy is going down in the urban niche, Wrung keeps on progressing with a 20% increase in sales per season.

2006 - 2008: "Independent but major"

The world is facing a huge recession, including France. The streetwear market sinks, and numerous brands disappear as fast as they appeared.

During this critical period the consumer wants certified values, and due to its longevity, its seriousness, the quality of its collections, the Wrung label becomes a reference, only brand being always listed as a top 3 brand in readers polls in urban magazines.

The french distribution is reinforced, and the brand launches its third falg store in the city of Orleans.

Due to its huge success and its strong presence, Wrung is approached by department stores, but also has international appeal with new deals for the United Kingdom, Germany, Austria, Czec Republic, Hungary, Slovakia, Italy and the Russian Federation.

Wrung Division becomes a genuine and recognized brand on a european scale, with reps in more than fifteen territories, a symbol of success for an indie french label, with a two digits growth in annual turn over.