Wrung Shop.fr - La boutique en ligne de Wrung Division
HISTORY
1995 - 1997: "From Graffiti art to Graphic design"
While french hip hop lives its second boom, five active parisian graff artists decide to create limited series of tees: the first two styles get an immediate success within the hip hop community.
In the idea of bringing professional and coherent graphics to their culture, the Wrung Division company is created. The brand is not only appreciated for its strong designs, but also for its legitimacy in the movement: it will be endorsed from the start by one of the biggest rap acts of the time La Cliqua which includes prestigious rappers Daddy Lord C, Rocca, Raphaël, Coup d'Etat Phonique or Cercle Vicieux.
While french hip hop lives its second boom, five active parisian graff artists decide to create limited series of tees: the first two styles get an immediate success within the hip hop community.
In the idea of bringing professional and coherent graphics to their culture, the Wrung Division company is created. The brand is not only appreciated for its strong designs, but also for its legitimacy in the movement: it will be endorsed from the start by one of the biggest rap acts of the time La Cliqua which includes prestigious rappers Daddy Lord C, Rocca, Raphaël, Coup d'Etat Phonique or Cercle Vicieux.
1998-2000: "Underground Champs"
Wrung Division progressively expands its celebrity in France, and keep on representing urban culture through its logos and products, rapidly becoming trend setters.
Considered a reference in the underground, Wrung Division is endorsed by athletes and artists such as Yamakazi, Tidiani Biga, 113, Ideal J, OGB, La Cliqua, 45 Scientific or Audiomicid, which will all meet great success afterwards.
Wrung Division progressively expands its celebrity in France, and keep on representing urban culture through its logos and products, rapidly becoming trend setters.
Considered a reference in the underground, Wrung Division is endorsed by athletes and artists such as Yamakazi, Tidiani Biga, 113, Ideal J, OGB, La Cliqua, 45 Scientific or Audiomicid, which will all meet great success afterwards.
2000-2003: "Authenticity & Originality"
The "streetwear" market exploses and many brands blossom. Facing all this new competition, Wrung Division refuses to sell out and many sponsorship deals in order to keep its independence and authenticity.
Instead of riding the bandwagon, the label focuses on bringing more various styles in its collections and offer real clothing lines, without marketing its image around a famous artist.
The communication is centered around the original brand logo and the concept of "Authenticity, Originality, Competition and Quality". Wrung Division shows the creative and unity aspects of Hip hop and Graff art through beatmakers (Gallegos, Sayd Des Mureaux), MCs (Le 3eme Oeil, Manu Key, Profecy, Cercle Vicieux), Graff artists (Pro, Goze, Creez, Dize, Psyckoze, Thes, Turs), DJs (Dj Shone, Dj Duke, Dj Kodh) and B-Boys (Pockemon Crew) who make it happen everyday, far away from the glitters and gold.
The fame of Wrung Division reaches abroad: american (Napoleon, Lil Dap, Black Star, Tres Coronas), belgian (Kaer, Dj Mig One), spanish (SFDK), or portuguese (Chullage) artists endorse the "brand with the tag".
The "streetwear" market exploses and many brands blossom. Facing all this new competition, Wrung Division refuses to sell out and many sponsorship deals in order to keep its independence and authenticity.
Instead of riding the bandwagon, the label focuses on bringing more various styles in its collections and offer real clothing lines, without marketing its image around a famous artist.
The communication is centered around the original brand logo and the concept of "Authenticity, Originality, Competition and Quality". Wrung Division shows the creative and unity aspects of Hip hop and Graff art through beatmakers (Gallegos, Sayd Des Mureaux), MCs (Le 3eme Oeil, Manu Key, Profecy, Cercle Vicieux), Graff artists (Pro, Goze, Creez, Dize, Psyckoze, Thes, Turs), DJs (Dj Shone, Dj Duke, Dj Kodh) and B-Boys (Pockemon Crew) who make it happen everyday, far away from the glitters and gold.
The fame of Wrung Division reaches abroad: american (Napoleon, Lil Dap, Black Star, Tres Coronas), belgian (Kaer, Dj Mig One), spanish (SFDK), or portuguese (Chullage) artists endorse the "brand with the tag".
2004: "A successful strategy"
The long term development continues with the opening of the brand's first own "Wrung store" in Paris.
Wrung keeps on striving away from the competition, and in the continuity of its "active' concept, becomes partner of numerous events of B-Boys battles, open mic sessions, or concerts.
Wrung Division is also the first independent label to launch a TV spots campaign in France.
More over, people like Rohff, Street Lourd, Wallen, Mouloud (MTV Select), Dj Deenasty, La Cave de L'Info (Canal+), Pockemon crew (the most titled B-Boying crew in France's history), Brice Faradji (WBF boxing champion), but also numerous artists from diverse backgrounds identify to the brand's spirit, sign that the label appeals to a wide, multiracial and international audience.
The long term development continues with the opening of the brand's first own "Wrung store" in Paris.
Wrung keeps on striving away from the competition, and in the continuity of its "active' concept, becomes partner of numerous events of B-Boys battles, open mic sessions, or concerts.
Wrung Division is also the first independent label to launch a TV spots campaign in France.
More over, people like Rohff, Street Lourd, Wallen, Mouloud (MTV Select), Dj Deenasty, La Cave de L'Info (Canal+), Pockemon crew (the most titled B-Boying crew in France's history), Brice Faradji (WBF boxing champion), but also numerous artists from diverse backgrounds identify to the brand's spirit, sign that the label appeals to a wide, multiracial and international audience.
2005: "From outsider to reference label"
Already achieving success, Wrung Division keeps on expanding its range of products, using new colours, logos as well as application techniques. After its recent launch, the "Wrung Lady" women line is completed with more styles.
This continuous freshness widens distribution in France but also in Europe with Spain, Switzerland, Belgium, Portugal and Denmark following the movement.
The second flagship store opens in Lille.
While the streetwear market is slowing down, Wrung Division increases its sales and becomes a label of reference in the french market.
Already achieving success, Wrung Division keeps on expanding its range of products, using new colours, logos as well as application techniques. After its recent launch, the "Wrung Lady" women line is completed with more styles.
This continuous freshness widens distribution in France but also in Europe with Spain, Switzerland, Belgium, Portugal and Denmark following the movement.
The second flagship store opens in Lille.
While the streetwear market is slowing down, Wrung Division increases its sales and becomes a label of reference in the french market.
2006: "Independence is a must"
The Spring Summer collection sees the launch of a small infants line called "Wrung Kids" as well as beach accessories which both meet a frank success. Wrung Division signs distribution deals with Germany and Czech Republic.
The Spring Summer collection sees the launch of a small infants line called "Wrung Kids" as well as beach accessories which both meet a frank success. Wrung Division signs distribution deals with Germany and Czech Republic.
