Account Wrung Division

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BRAND POSITIONNING

Wrung Division is by excellency the french brand which concept's appeals to the 15 / 30 years old audience, influenced by Hip Hop culture and its movement, but also into all urban cultures and trends.

Our essence lies in our constant evolution with our market target, while keeping our unique and youthful style. Our dynamic and passionate team is perfectly in tune with the latest trends, enabling us to anticipate and create our own trends.

Our leitmotiv is to bring freshness on each collection, being with graphics, styles, fabrics and communication, without losing our core audience. We definitely master our projects. Wrung Division always provides its revisited classics while adding up new flavors, mixing quality with a tight high end image, which make all the brand's mass appeal.

As an independent label, Wrung Division is identified as today's successful role model by our customers, stamped with certified authenticity. Our care for details and quality offers a very good value for money for a high end image: our lines keep their unique feel because they're the result of deep market studies and a constant mix of diverse influences.

Our exclusivity is also the result of a controled distribution through selected and specialized retailers; in parallel we're progressively opening our market to more general retailers, to increase distribution while keeping the brand's "close to the customers" feel.

Our multimedias communication speaks directly to the consumer thanks to tight partnerships with the classic medias (magazines, radios, music cable channels, websites), but also events organizers (concerts, parties, sports events, festivals), trend setters in their respective cultures, on spot communication, or other less conventional marketing methods (viral marketing, blogs, street promo, newsletters etc) which are also very effective.

We have built strong partnerships on the whole logistic chain, enabling us to provide good and constant quality of service to our distributors and retailers.

This formula has succeeded not only in France but also over Europe, as Wrung Division is now distributed in Spain and Canaries Islands, Denmark (and Scandinavia), Germany, Switzerland, Belgium, Portugal and Czech Republic.






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